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This is the name and focus of a book Peter Demarest wrote about achieving greater success and happiness in life using brain and value science to help you make good choices.

In a nutshell, what you have to do is keep asking yourself “The Central Question” throughout the day— whenever you want to be at your best and maximize value for all concerned.

In case you are wondering, The Central Question is: What choice can I make and action can I take, in this moment, to create the greatest net value?

He says that when you honestly ask yourself The Central Question it creates a mental shift. The question applies to all of your life situations, from your work and organizational life, to your love and personal life.

It’s not about forcing yourself to do things you don’t want to do, or repeating positive affirmations, which according to the latest brain science doesn’t work that well anyway, but rather getting clear about what you really value, making good choices based on what you really value, and then taking action, accordingly.

So what is value science? Axiology (from the Greek) is the study of value, and claims to show that there is a natural order to value (or worth, good, meaning) —a hierarchy that transcends subjective morals and cultures. The founder of this science is Dr. Robert Hartmann, a PhD who left Hitler’s Germany to study the nature of goodness and how it is “organized”.

The focus of the book is not about fixing yourself and your weaknesses, but rather building on and using your strengths. I always coach on the idea of building on your strengths, rather than fixing your weaknesses.

These ideas of “valuegenic” behaviors seem to be another path on the road to mindful living by way of mindful choices.  However you name or slice it, mindfully being aware of your reactions and behaviors (watch out for those amygdala hijacks!!) and pausing before acting to ask yourself what you really want out of any given situation is a great path towards Inner Fitness™.